Sobeer is a non-alcoholic beer company looking to market themselves as a discreet, modern option for folks who choose not to drink alcohol, for whatever reason it may be.

Sobeer's packaging was designed with a minimalist aesthetic that will stand out on the shelves while allowing folks to blend in with the crowd. It was designed for both a standard 12 oz. can as well as a "tall boy" can.

The brand color palette and typography are bold and simple to allow for versatile packaging and marketing.